Today’s teens are all about immediate gratification and communication.
Whether’s it’s a tweet, snap or text, the way today’s teens communicate has become faster and most of it is occurring on their phones.
According to a Pew Research Center 2015 report “some 88% of teens text their friends at least occasionally, and 55% do so daily."
Additionally, the report goes on to state that “nearly three-quarters (73%) of teens have access to a smartphone.”
So how are colleges and universities communicating with these texting, tweeting, snapping, smart-phone using potential students?
Traditionally they’re buying names from the College Board or other lead-gen sources or waiting for the students to fill out a web lead form. After that lead comes in it could take anywhere from 24 hours to a full week for the institution to send a first campaign to that student.
In a world where 57% of teens say they’ve “met a new friend online” do you think they’ll be willing to wait seven days to make friends with you?
57% of teens say they’ve met a new friend online.
- Teens, Technology and Friendships, Pew Research Center
That’s part of the reason we created C’reer, to make this communication between a student and institution closer to real-time.
This is how institutions can access the C’reer Recruitment portal and start connecting with potential students today!
First thing is to sign up for your account. When you register start typing the name of your institution and let the autofill take over. Then let us know what email you want to use to set up your account. We're going to need you to use a .edu email to verify who you are.
After we confirm who you are we'll send you your password and you can log in to the portal.
Once you're logged in you'll be able to change your institution's crest, image and about text that shows up to students who use C'reer. We allow you to customize your experience because we want to make sure you're able to put the best foot forward and to make sure students get the truest picture about who you are.
The C'reer portal ultimately is where you'll be able to access all of your chats and leads. No more .csv files. No more waiting for IT to dedupe before letting you know who you can talk to and whom you can't.
C'reer will be providing you with chat functionality right within this web portal.
But more on that later!
Have questions? Email us at firstname.lastname@example.org